Wearable Technology

WearableTitle

Oh, the ubiquitous computer!

Insidious little digital chips have worked their way into every facet of our lives, whether we know it or not. Traffic lights, car bumpers, toothbrushes, toilets, utensils – the list goes on. They’ve even snuck into the plush toys our children snuggle up to at night, silently tittering away in assembly language and biding their time until daybreak. How much further will they integrate into our lives? Are we destined for a Borg-like future, assimilated into the collective and entwined by Bionanotechnology, all free-will forever deleted from our souls?

Probably not. But the truth is that technology is set to continue its migration closer to our bodies, albeit in a more benevolent manner than science fiction would have us believe. In all likelihood, the level of techno-integration that future generations will unthinkingly employ will astound us, just as the thought of hurtling through the troposphere in winged jet-tubes would have astounded our ancestors. The trend is becoming all too clear; we are poised to enter the golden age of wearable technology.

CU8783  GAME CHANGER BLUETOOTH® DIGITAL WATCH

CU8783 GAME CHANGER BLUETOOTH® DIGITAL WATCH

Do you remember the first time you saw the digital calculator watch? What a marvel of innovation that was! Along came the cellular telephone, with every iteration seeing a decrease in scale – from the Ghostbuster-esque backpack phone, to the cyborg-reminiscent in-ear models. We’ve learned some lessons along the way, certainly (an over-estimation of our calculating needs; an under-estimation of how silly an in-ear phone looks), but we’re figuring it out. It’s about ergonomics – that perfect fusion between function and design. Encumbrances of the past will not be tolerated. Technologies will need to work seamlessly together. A universal language will evolve to curate the exchange of timely and relevant information. And it won’t hurt if it looks cool, too.

CU6356 TOUCH SCREEN GLOVES

CU6356 TOUCH SCREEN GLOVES

Eye glasses that work as a real-time HUD system will be fun and functional. Augmented reality will fuse history with currency, putting both a virtual tour guide and a digital Zagat in your pocket. Watches synced to phones allow for a hands-free conversation while driving. Touchscreen gloves in cold weather allow us to continue to interact with our devices. Technology designed to extend human capabilities, and to do it easily.

 

More exciting still is the health and wellness potential.

Imagine a watch that could warn you of an impending heart attack just from listening to the sound of your blood flow. Or a wristband monitoring arrhythmia or measuring blood-glucose levels. What about an undershirt that incorporates a defibrillator? What you put on that morning could ultimately ensure your safe return that night.

CU8776 THE NEPTUNERS WATER PROOF BLUETOOTH® EARBUDS

CU8776 THE NEPTUNERS WATER PROOF BLUETOOTH® EARBUDS

Wellness applications are already well established. Digital pedometers are a highly effective means of general activity measurement. When combined with fitness software they become like digitized personal trainers. Body monitors are all part of the ‘Quantified Self’ movement, in what could be considered the evolution of prophylactic medicine. Store and upload your Biometric data to the Cloud for evaluation. Why not download the ‘health templates’ of Hollywood stars, in an effort to mimic their workout and dietary routines?

What if your doctor could be alerted to a condition before you are? Hospital triage software could reduce stress on the healthcare system, optimizing staff levels to reduce wait times. Emergency services deployed algorithmically, with 911 calls made by sensors embedded in jewelry. Fallen down and can’t get back up? You’ll wait mere moments before help arrives.

Health census data delivered in real time could help prevent epidemics. Interventions deployed instantly would ultimately prolong lifespans. Reducing uncertainty, predicting needs, preventing illness and improving the quality of life – this is the true potential of wearable technology.

And all this started by a humble wristwatch calculator.

TotTech_Page_01“Wearable Technology” is a feature article from Debco’s Totally Tech magazine, available on our Publications page here.

 

Powering Your Mobility

Powerbanks have become an essential part of the tech-lifestyle

PowerMobilityCoverHere’s a common scenario; you arrive at a client meeting with a phone fully charged from the night before.  The meeting begins haltingly, as the client grills you on a series of minutiae in a random fashion.  You begin to get the feeling that there is something else at play here, so you begin to ask pointed questions aimed at routing out the real cause. Through the ensuing dialogue a new picture begins to emerge.

The issues with the Singapore contract; the logistical variances in your last order; the vagaries of the marketplace and your relationship together within it.  And then it comes out, “we’re doing some restructuring and a potential new partner has approached us.” A new partner that just happens to do exactly what your company does.  The competition.

This is going to be a long day, and you’re not going back to the office anytime soon.

It’s a day of using the portable office – your smartphone – to request supporting documents, verify emails, download PDFs and Google clever phrases from Sun Tzu’s Art of War.  With every jab and riposte, you begin to make headway.  Tensions in the room ease with each obstacle hurdled.  Midway through the afternoon you realize that you can save this relationship; all you need to do is continue to make your case.

Suddenly the charge status on your phone turns to red.  One lonely bar blinks back at you, like the waning pulse of a mortally wounded creature.  A sweat gathers on your spine as you frantically try to convert charge bars to real time; how long do I have left?

From this mother of a necessity was the power bank born.

CU6400 THE HYDRO HERO 10,000 MAH POWER BANK

CU6400 THE HYDRO HERO 10,000 MAH POWER BANK

Keep a charged one with you at all times and you will never have to face this again.  It’s not a charger, per se, you already have one of those and it came with your phone.  No, think of a power bank as a life recharger, a redundancy system for emergencies.  You could just as easily think of it as a deal recharger, or as a business recharger.  It buys you a second chance – a priceless second chance.

Okay, so you’re converted.  But knowing that you need a power bank is only half the problem.  There are so many models that the problem becomes knowing which one to get, right?  That’s actually not complicated at all.  Power banks only survive on the marketplace if they service the needs of a wide variety of smartphones.  Modern phone makers provide an option for USB charging bundled in the box alongside the standard AC adapter cable.  If not, it’s not hard to get one, and usually for not more than a few bucks.  For universality, most power banks output to a USB cable.

So the issue then becomes one of charge capacity, or how much power you need with your particular device.  That of course varies, but it behoves us here to take a step back and understand the true purpose of the power bank.

CU6703 2200 mAh POWER STATION MOBILE POWER BANK

CU6703 2200 mAh POWER STATION MOBILE POWER BANK

As we mentioned before, you already have a charger, one that you likely plug in overnight to ensure your phone is ready for the next day.  You can bump that up with blasts from a car charger during the day, or simply by plugging into the wall or the USB port on your computer as you work away at your desk.  That’s just a part of your charging routine.  By contrast, a power bank is for those moments when your phone is in imminent danger of going dead and you need to gain enough time to get back to your regular charging routine.  Invariably these moments are never more than fifteen to thirty minutes long, with rare instances stretching to a few hours.

EZ2000 EZ-IMPORT™ CUSTOM POWER BANK

EZ2000 EZ-IMPORT™ CUSTOM POWER BANK

Instead of litres and gallons, you measure the capacity of a battery in Milliamp Hours (or mAh).   A power bank is really just a battery, combined with helpful gadgets like USB ports and shielding circuitry (thermal and short-circuit protection are available in advanced models).  Your phone also contains a battery.  Fill that ‘tank’ up half way and you get half the normal operating time.  But how do you know what size ‘tank’ your phone has?  The seven most popular Smartphones models feature a range of 1420 to 2880 mAh.  So if you have a charged 2200 mAh power bank you have more than enough to fully charge most phones, and an 80% charge at the high-end of the scale.

More than enough to get you to the station, under even the worst of circumstances.

CU8743 2000 mAh SOLAR STAR POWER BANK

CU8743 2000 mAh SOLAR STAR POWER BANK

It is worth noting that all batteries loose mAh capacity over time, as their cycles (times used and recharged) increase.  Extreme heat and cold exacerbate the issue, so leaving them in a hot car in the summer or a cold car in the winter affects them detrimentally.  It’s also worth noting that batteries lose charge even without use, so that topping them up now and again is recommended.

The very final aspect of a power bank to consider is one of output.  That’s how much power a USB port that is transferring to your phone is rated for.  Think of it as the pouring spout on the Jerrycan.  One amp (1A) is standard for recharging most smart phones, while many tablets prefer 2.1A.

Power banks power your ability for mobility.  They are lifelines in a time of crisis.  Whether they’re saving that dropped call to your mother or an entire corporate partnership deal, what they ultimately buy you is something far beyond measurement in mere mAh.  That’s piece of mind, and a second chance.

TotTech_Page_01

“Powering Your Mobility” is a feature article from Debco’s Totally Tech magazine, available on our Publications page here.

 

 

 

 

Go Green in Everything!

Brian Hughes Headshot
Featuring guest blogger Brian Hughes, Internet Marketing Director at farfromboring.com

The impetus for protecting our environment has been growing steadily for decades, and recognizing that is important. This is true not only for those with concerns about global warming and air pollution, but for people in all areas of marketing and business. If a high quality product can be made in an eco-friendly way, consumers tend to prefer the eco-friendly version.

Marketing trends, like politics, have always depended on popular demand. Richard Nixon was one of the most environmentally friendly presidents (establishing the Environmental Protection Agency and the Endangered Species Act) because he understood people cared about the environment in the early 1970s. Businesses and corporations need to recognize people care deeply about the environment today, and should act accordingly.

If your promotional paraphernalia is green and eco-friendly, it promotes a positive image that shows you care about the environment. Let’s take a look at the importance of eco-friendly practices.

Grow Gardens, Not Landfills

FlowerGarbageGrowing fruits, flowers, and vegetables in a garden is a relaxing hobby that is good for the environment. Growing landfills, however, are not. Landfills are everywhere in the United States now, but it’s becoming more difficult to create new ones. Nobody wants a landfill in their back yard. If there was only one landfill in the US, it would have to cover more than 1000 acres. Here’s how this conclusion was drawn:

  • The average person living in the US produces about three to four pounds of trash daily, an amount that includes plastic or glass bottles and cans, along with paper products like newspapers, magazines, and junk mail. Broken or out-of-date household appliances, Styrofoam cups and packing material, disposable diapers, and more all add up to an enormous amount of trash.
  • All that trash takes up a large amount of space in a landfill. With an average population of 300 million people in the US multiplied by 3.5 pounds of trash daily, the total amount adds up to about 18,433,779,281 cubic feet of trash. If the pile was 400 feet deep, one landfill would require more than 1,000 acres of land.

If this was the only landfill in the US, and it was continually filled with trash for 100 years, and assuming the US population doubles, the landfill would cover about 160,000 acres. That adds up to 250 square miles with trash 400 feet deep – a lot of trash and a lot of space that over time would only keep growing! With these numbers in mind, growing one big landfill for each person’s trash is not a good idea for the environment. A more practical option is to use eco-friendly promotional products.

The Great Pacific Garbage Patch is Not a Hydroponic Garden

Not only are landfills rapidly “filling” up in North America, but the waters surrounding it are, too. The Great Pacific Garbage Patch is creating significant problems for marine life in the Pacific Ocean.

What is the Great Pacific Garbage Patch?

pacificgarbageThe Great Pacific Garbage Patch is an assortment of litter and debris in the waters of the North Pacific Ocean. It lies in a high pressure area between Hawaii and California and is in the middle of the North Pacific Subtropical Gyre. An ocean gyre is a circular ocean current formed by the wind patterns on earth and forces created by the planet’s rotation. The center of a gyre tends to be calm and stable but the circular motion of the gyre pulls in debris. The debris gets trapped in the center of the gyre and just keeps getting bigger. The debris in the Great Pacific Garbage Patch accumulates because much of it, such as plastic, is not biodegradable.

Oceanographers and climatologists say the Great Pacific Garbage Patch does exist and was discovered by Charles Moore, a racing boat captain, while sailing from Hawaii to California after competing in a race. Moore and his crew discovered millions of pieces of plastic surrounding their boat.

Why is Debris Detrimental to Marine Life?

The majority of the debris in the Great Pacific Garbage Patch is plastic. Scientists have collected as many as 750,000 bits of plastic in a single square kilometer (or 1.9 million bits per square mile) in the patch. Bits of plastic in the water are quite harmful to marine life. For example, a loggerhead sea turtle could mistake a plastic bag for their favorite food, a jellyfish. Marine mammals and birds are also getting strangled by the plastic rings used to hold six-packs of soda together.

Debris in the water can block sunlight when it collects on the surface, effectively preventing it from reaching plankton and algae below. Algae and plankton are autotrophs, which means they are capable of producing their own nutrients from oxygen, carbon, and sunlight. If production is disturbed, marine life that counts on autotrophs for food will have less food to eat. If they die from starvation, tuna, sharks, and whales will have less to dine on as well.

How Should the Patch be Patched?

Simply “patching the patch” is not an option because the Great Pacific Garbage Patch is located a great distance from any country’s coast, and no one wants to take responsibility or invest the necessary funding to clean it.

Cleaning up marine debris is difficult because pieces of debris can be the same size as some sea creatures. Using nets to catch debris often inadvertently captures the same size sea creatures, too. Because of the size of the ocean and the garbage patch, nets designed to just catch garbage would be an expensive and time consuming proposition. Using eco-friendly promotional products will help reduce the size of the Great American Garbage Patch. Using reusable bottles for drinking water, wearing clothing made from recycled material, and using products made from recycled materials will help alleviate the amount of waste making its way in to landfills and bodies of water.

Global Climate Change

Overwhelming scientific evidence tells us global warming, or climate change, is indeed happening. Here are a few facts you need to know:

  • Average temperatures have risen 1.4 degrees Fahrenheit globally since 1880, mostly in recent decades.
  • The 1980s and 1990s were the hottest decades in 400 years.
  • The Arctic is feeling most of the effects. Average temperatures in Alaska, western Canada, and eastern Russia have risen at twice the global average.
  • Arctic ice is melting and disappearing, and the region may be completely free of ice by 2040 or earlier.
  • Glaciers and mountain snows are rapidly melting. Glacier National Park now has only 27 glaciers, versus 150 in 1910. Thawing in the northern hemisphere now occurs about a week earlier in spring and freezing starts a week later in the fall. That might seem like good news for gardeners but is bad news for Mother Earth.
  • Increasingly extreme weather, such as hurricanes, wildfires, and droughts, are a result of climate change.

So what’s the cause of climate change? If you guessed humans, you are correct. Scientists have long suggested humans are to blame for all or most of the changes happening to the climate. Switching to eco-friendly promotional products will not only save the environment, it will show that your business cares.

The Importance of Eco-Friendly Promotional Products

After learning about the effects of non-eco-friendly promotional products on the environment, you and your business should be more than convinced it’s time to start providing eco-friendly promotional products to your customers. This doesn’t mean you have to spend a lot of money throwing out your current promotional products and buying new ones. Instead, try replacing products as their current supply runs low, or are used up completely.

The (Recycled) Pen is Mightier than the Sword

RecycledPensRemember the saying, “The pen is mightier than the sword?” Obviously, the phrase was coined by a writer. But pens are truly the perfect way to advertise your business. They are relatively inexpensive, portable, and used on a daily basis by individuals and businesses. It’s easy to put your logo on a pen, and if it’s made from recyclables, you’ll advertise your care for the environment.

Water Bottles That Won’t Land in the Great Pacific Garbage Patch

WaterbottlePlastic water bottles are clogging the ocean and harming marine life, but you see them everywhere from the gym to the mall. We’re a nation obsessed with getting our recommended daily amount of water. There’s a better way to consume the recommended amount of water each day, however, by making a simple switch to a reusable water bottle. Reusable water bottles are often made from recycled materials such as plastic and aluminum and can be washed after use. Put your company logo on a reusable water bottle made from recycled materials and you will be doing your part to keep debris out of the Great Pacific Garbage Patch.

Plastic Bags – Just Say No Thank You

TotesEnvironmentally friendly totes have been one of the most popular eco-conscious promotional products for some time now. They are inexpensive, extremely versatile and are tremendous advertising vehicles, making them a natural solution to our plastic bag problems. The statistics on the effect of plastic bags on our environment are quite astounding. Here are some facts that are sure to make you say no thank you at the checkout and carry your own reusable, recycled totes.

  • Four to five trillion plastic bags are manufactured each year.
  • 1% of these are recycled.
  • Plastic bags are made from polyethylene, which is a thermoplastic made from crude oil. China alone use billions of plastic bags and their ban on free plastic bags would save them over 37 million barrels of oil annually.
  • It takes 1,000 years for polyethylene bags to break down.
  • As polyethylene breaks down, toxic substances leach into the soil and enter the food chain.
  • Plastic bags account for 10% of all coastline debris in the U.S.
  • Eight million pounds of plastic end up in our oceans killing our wildlife to the tune of approximately one billion seabirds and mammals. These animals suffer a painful death, with the plastic strangulating their airways and intestines.
  • If one out of five people in North America convert from plastic bags to reusable cloth totes, it will save our environment from the damage of 1.3 trillion plastic bags in our lifetime.

Canadian supermarket chain Loblaws took a leadership role in January 2009 by charging $0.05 for each plastic bag and thereby hopefully reducing their usage. Your company can take a similar stance in this initiative by using reusable, recycled tote bags as a promotional vehicle whenever possible. Talk to your promotional products distributor today to discuss the opportunities and go to http://www.debcoecosolutions.com for a look at your options.

 

 

 

Charting the New Year – Part II

ShipAtSeaLLuck is a matter of preparation meeting opportunity.

- Lucius Annaeus Seneca

500 years ago, a tattered ship limped into the Castilian port of Seville. Aboard her a crew of eighteen withered men shuffled wearily to the railing, casting their jaundiced eyes upon the city that had been both the origin of their journey, and the focus of their fevered dreams. Separating the two was three years of epic journey, the first circumnavigation of the world, and the filling in of the last blank space upon their oceanic maps. It was an accomplishment that even today shapes the way we live our lives.

Ferdinand Magellan – a Portuguese explorer serving under King Charles I of Spain – had been the orchestrator and visionary behind the expedition. But he was not one of the eighteen men this day lucky enough to raise his hands in supplication to the heavens; his body lay thousands of watery leagues behind, eviscerated upon a bloodied Philippine field of battle. History posthumously attributes this epic feat to him, an honour that would be accompanied by the christening of a small Patagonian penguin, and the recognition of a great navigational Strait that would come to bear his name. It was, after all, his vision and burning obsession that had made the achievement possible, and what he paid out in lifeblood he reaped in immortal legacy.

MapFortune favours the brave, though discretion is always the better part of valour. Luck is the consequence of preparedness meeting opportunity. These adages scale themselves no less willingly to the everyday events of our lives, not least of which to our business practices. That same Pacific ocean that Magellan’s voyage illuminated 500 years ago is the one that the team at Debco crosses many times every year, at the beginning of our product development cycle. While it is a feat less brazen, it is no less critical. For while Magellan had trade and posterity on his mind, we carry with us the responsibility of our 30 plus years of thousands of distributor-partnerships.

Our search for innovation is a long, patient, painstaking process. It involves experience and intuition in equal parts. It involves thousands of man-hours of research and investigation. It involves a vision for the future, an eye for contemporary ergonomics, and a history of safety and compliance. We employ thirty years of relationships, carefully cultivated and nurtured, constantly honed and tempered. Then, with an eye to current market conditions and a mind to the health of our partnerships, we negotiate the best main-catalogue-2014possible pricing solutions and services. This is our obsession – to be the very best partner that we can be, and to be that TODAY.

So, without further ado, we would like to present to you our vision for 2014, our main catalogue. The best products, the best pricing, the best services and the best partnership…
…NOW.

Charting the New Year – Part I

TitlegraphicIf one does not know to which port one is sailing, no wind is favorable.

- Lucius Annaeus Seneca

2013 was a year of great windfall.

2014 lies in uncharted water.

Every year is built upon the progress and lessons of the previous year.  It is impossible to know where you are going without looking back on where you’ve been.  At Debco, every New Year begins with the excitement of the new product development cycle, culminating with the release of the new catalog.  This year we will actually release two catalogs in short succession; our Only New catalog (featuring new release products only) followed by our main catalog.  But every new cycle begins with a thorough analysis of the old one.  What products and services did our partners find success with?  How can we improve upon that success?  How can we make that journey to success faster, easier and more profitable for them?

It’s a process that never ceases to illuminate.  It grounds and centers us, and helps to refine our focus.  Often, it simply serves to remind us that many of the products we have chosen still have a valid – often indispensable – place in our line-up.  These are products that enjoy currency – and currency means opportunity.

Therefore we thought a look back at our most successful products of 2013 was in order.  It is essential that we give our partners every opportunity to begin the year as successfully as possible.  With our new catalog launch in the coming weeks, we thought it would help you to “take a bearing” on where you are, before charting the course of the New Year.

To do that, we enlisted the help of our award-winning line-up of Sales Representatives, the promotional product “Captains” of their territories.  Here’s a few of their favourites from 2013.

Cindy Puritt

NW7351 NON WOVEN FOLDING CARGO CARRIER NW7351_Black_Large

Why was it so successful?

  • It’s a super tote! Its box shape makes it truly all-purpose.  Maximizes space – so convenient!
  • It has so many uses; samples, catalogue carrier, groceries, use in the kitchen as a recycling box, trunk organizer, file organizer, cupboard organizer, etc.

Guylaine Chaumont

NW5462 NON WOVEN INSULATED GROCERY TOTENW5462_Lime Green_Large

Why was it so successful?

• It’s perfect for carrying frozen products home from the grocery store

• Fantastic price point

• It’s such a high-demand, large order item that many orders are in the tens-of-thousands and get repeated several times per year. That makes it a sure fire way to get to the next Debco Delegates level!

Joshua Shaw

CU6338 BLUETOOTH® SUBWOOFER SPEAKERCU6338_Silver_Large

Why was it so successful?

  • Good things come in small packages.  Its incredible sound and full bass response never fail to impress.
  • It’s compact, easy to store and fully portable.
  • It’s Bluetooth enabled, making that wow factor all too easy to achieve.  But using the SD card reader also makes it a standalone unit, and therefore multiple-scenario ready.

Tim Schruder

KP8472 REUSABLE LUNCH CONTAINERKP8472_Blue_White_Large

Why was it so successful?

• Quick and easy to clean, leading to no-fuss mornings.

•Great eco-friendly item; forget the plastic bags, tinfoil, saran and waste-happy wrappers!

• Save money by packing your own lunch.  Why waste valuable leftovers that we usually throw out.

• It employs the common denominator of eating, making it a product that covers all ages/sexes/races/religions.

Trecia Jones

CU6356 TOUCH SCREEN GLOVESCU6356_Black with Grey fingertips_Large

Why was it so successful?

  • It’s Tech, Debco’s fasting trending category!  That means convenience, and our feedback indicates that once people put these on, they won’t go without them.
  • Hits a great price point (between $5-10 to end user is a key end-user range right now)
  • Debco’s E-Z Import option makes it a winner for any campaign because of its unbelievable custom colour range.  Its lightning fast overseas turnaround time makes the CU6356 Touch Screen Gloves convenient too!

Line Chaumont

SB8499 SMART PHONE WALLETSB8499_Red_Large

Why was it so successful?

• These days, no one wants to walk around with their pockets full, or a huge bulky wallet.   We keep everything critical in our cell phone now, with the exception of our Bank or Credit Cards.  Debco now has the solution.

• Its superb affordability has yielded an unexpected windfall for our partners; using it in conjunction with other items to round out an order.  (Eg: Budget $50/person.  Golf shirts @ $48.75 + SB8499 Smartphone Wallet @ $1.25…. you are now using the entire budget).  This allows our partners to not leave any money on the table, and always have a low cost useful solution to maximize sales.

• Another item with that coveted ‘for everyone’ distinction (men, women, children, etc.)

Mo Plamondon

KP8280 ON-THE-GO SALAD CUPKP8280_Green_Clear_Large

Why was it so successful?

  • Promotes a healthy lifestyle, making it ideal for wellness programs, promotions or corporate picnics.
  • It is a unique and inexpensive alternative to going with a traditional water bottle that many people already have
  • Comes with a fork and matching cup for dressing, providing a cool contrasting color play when your logo is incorporated.
  • Always ends up in a highly visible spot like the fridge at work, and maximizes the amount of impressions your logo receives.

The Black Label Treatment

BlackLabelHeaderIt’s a cool, grey day in Calgary, and people are hurrying inside the hall to get out of the wind.  On a table by the front door sits a collection of products – jackets, fleeces, pens and a few other gadgets and trinkets.  They’re the usual suspects for door prizes, and the seasoned attendees hardly do more than give them a quick glance.

But at the very end of the table there are two items that not only make them look again, but actually stop.  What are these?  The elegant black boxes sit wrapped in stylish bows, silently guarding their treasure.  Are these also part of the door prizes?  Oh, how interesting.  They press on, into the heart of the show, stealing one last glance over their shoulder as they go.

The hall warms, voices swell, and the show proceeds.  It’s like any other show, only today instead of the slow trickling egress of attendees reducing the space to an early and inevitable vacancy, people are sticking around.  There’s some interesting swag here, some real opportunities.  They are enjoying the pitches more than usual, and everyone is really on their game.  Besides, there’s the door prizes to get to, and that’s always fun.

Someone by the door prize table takes up a microphone, PK5001and begins   announcing names at random.  A jacket is given to a smiling winner, who nods and melts back into the crowd, turning back to watch the draw continue.  Another winner, and then another.  Pens are always useful, at least.  Finally the MC moves to the end of the table, and her hands rest next to the mysterious, ribboned boxes.  People in the crowd strain forward, listening.

A name is announced, and there is an excited exclamation.  A young lady moves forward, quickly stepping around those in front of her.  People actually move in behind her.  She grins, her eyes crinkling, as she put out her hands to receive her prize.  Quite involuntary, her hands begin to undo the shining ribbon, and she places the box on the table to lift of the lid with both hands.  The crowd takes another step in behind her.

“Oh, wow,” she says.  “Those are fantastic.  Thank you very much!”  The crowd murmurs approvingly, and then looks up with anticipation at the MC.  There is still another present to give away.

PK2003                It’s a great story, and one with an interesting twist; this event actually happened.  It was a distributor’s annual showcase of new offerings, and the seasoned attendees were end-user buyers for their businesses and corporations, veterans at their umpteenth product knowledge session of the year – not the type to be easily impressed.

That’s the Black Label treatment.

Originally developed in 2011, the Black Label collection has quickly become the go-to solution for high-value holiday gifting season.  That’s high-perceived-value.  With sets beginning below $20, your premium gift program does not have to come at a premium price-point.  And with gift set categories ranging anywhere from Executive to Technology to Drinkware and beyond, there is a Black Label gift set for every personality and occasion.  Graduations, retirements, anniversaries, guest speakers, recognition and incentive programs have all received the Black Label treatment.  Better than that, they’ve received that pampering with a bare minimum of fuss for the gift-giver. Call it logistical Shangri-La; Debco fulfils each order with specially molded inserts – custom-designed for each set – in beautiful, sturdily constructed boxes.  You need only add the bow to those kits that require it, and like magic, you are done.  Two minutes spent on a gift that even the most discerning executive will believe you spent hours slaving over.  That’s high-perceived thoughtfulness.

What about decoration?  Black Label offers unsurpassed branding opportunities, with many gift sets including multiple imprint locations for one decorating cost.  Taking advantage of Debco’s value-priced quality products, and packaging them in a premium format aligns your brand with excellence.  Want to take that a step further?  Try our Aquamark, LaserLike or Impress Print on specially selected drinkware sets.  Whether it’s holiday cocktails, morning coffee over the newspaper, or a mug of hot chocolate in front of the fire, quality decorating will make them want to spend valuable time with your brand.

PK4001                And while discerning, Debco’s Black Label is not exclusionary; these gender-neutral gift sets are perfect for everyone.  Imagine the time saved not having to worry about tailoring different gifts for men and women, in a way that is so much more personal than a gift card.

We all come across Black Label moments in our lives.  These are the special occasions, moments to be remembered, and opportunities to stand apart from the crowd.  Avoid the usual suspects – make an impression.  Reward them with mystery, with elegance, with a gift of value.  Treat them – and yourself – to the Black Label experience.BlackLabelFooter

Building an Empire with Longevity

blogheaderIn 1887, Asa Chandler bought a company for $2,300.  He began an aggressive advertising campaign, primarily using promotional products.  He gave away fans, notebooks and calendars to potential consumers.  He supplied stores and pharmacies with scales, clocks, urns and a slew of other paraphernalia. All of these would proudly bear the logo that – a hundred and twenty years later – would become one of the world’s top brands.  That brand?  Coca-Cola.

That promotional products have a long and storied advertising history is no secret to anyone.  That some of these ‘giveaway’ items are so effective that they become part of the social fabric – treasured, sought-after and institutional – is more enlightening.  Many of those clocks Asa Chandler gave away are now worth more than the $2,300 he paid for the entire company back in 1887.  They sit in places of honour on the walls of homes, businesses and museums, highlighted for all to see.  Still promoting the Coca-Cola brand over a hundred and twenty years later.

Advertising recall is the one of the ‘Holy Grails’ of marketing.  This ‘mindshare’ grows with every branding ‘touch’, and the longer that ‘touch’ remains within the consumer’s sphere of perception, the higher that percentage of ‘mindshare’ becomes.  No ephemeral flash of television, magazine or radio messaging can ever hope to approach the longevity of the messaging of that which will sit for days, months or even years, in the home of the consumer.  It is the very first form of ‘permission marketing’, because these promotional items have been welcomed into the closets, the desks and the cars of the consumer, and in the best case become part of their daily routine, too.

With that in mind, we’d like to present for your evaluation, our top choices for products with the best ‘longevity-in-class’.

1)      DA2014 2014 SLANT CUT CALENDAR MEMO PADwordpress_DA2014

  • The ASI 2013 Global Advertising Specialties Impressions Study (V.4) shows the average calendar remains in the possession of the consumer for 9 months

2)      WB8681 500 ML. (16 OZ.) DOUBLE WALLED TRAVEL MUGwordpress_WB8681

  • The ASI 2013 Global Advertising Specialties Impressions Study (V.4) shows the average piece of promotional drinkware remains in the possession of the consumer for 7.1 months
  • This double-walled travel mug works equally well for both hot and cold drinks, making it a year-round contender!

3)      USB304 4GB CREDIT CARD USB FLASH DRIVEwordpress_USB304

  • The ASI 2013 Global Advertising Specialties Impressions Study (V.4) shows the average USB Flash drive remains in the possession of the consumer for 6.9 months
  • While being unique, cool and easily stored and transported in any wallet or pocket, this USB has the added benefit of being the perfect candidate for our stunning HD Ready decoration.  This allows for bold, beautiful, high-resolution full-colour branding and messaging, that cannot be ignored.

4)      NW4915 NONW4915 N WOVEN CONVENTION TOTEwordpress_NW4915

  • The ASI 2013 Global Advertising Specialties Impressions Study (V.4) shows the average Tote Bag remains in the possession of the consumer for 6.8 months
  • Not only are Tote Bags one the most cost-effective entries into the realm of promo-products, but they are one of the most effective, too.  The average bag creates 5,983 ‘impressions’ or ‘touches’ in its lifespan, primarily because it is so frequently used, and usually in very public places.

5)      GP6635 DESKTOP ORGANIZER KITwordpress_GP6635

  • The ASI 2013 Global Advertising Specialties Impressions Study (V.4) shows the average promotional desk accessory remains in the possession of the consumer for 6 months
  • Not only is the GP6635 colourful, fun and striking, but it is so useful on a day-to-day basis that it becomes essential to the end-user, making it a prime candidate for corporate programs as a consistent re-order item.

Special Honourable mention – Technology products

As technology has so become engrained into the social fabric of modern society, so too has the need for accessories to facilitate all of our tech gadgets.  These accessories have the demands of daily use put upon them, and therefore provide the optimal canvas for ‘branding touches’.  Here are our top five, ‘most-likely-to-become-part-of-the-daily-routine’ products.

1)      CU4906 USB Car ChargerCU4906_Lime%20Green_Large[1]

  • With this price point it is no wonder it has become a multi-million unit seller.

2)      SB8499 Smart Phone WalletSB8499_Red_Large[1]

  • Why carry and phone and a wallet?  And why pay more than a few bucks for the privilege?

3)      CU8537 Silicone Amplifier/StandCU8537_Black_Large[1]

  • Amplify your music without batteries?  Are you crazy? No… and we’re not limited one kind of phone, either.  This universal amplifier works for almost every kind of smartphone out there!

4)      CU6356 Touch Screen GlovesCU6356_Black%20with%20Grey%20fingertips_Large[1]

  • Your hands are precious, so why expose them to the harsh elements?  These little beauties keep your fingers warm while the conductive fibres in the fingertips allow you to use your touchscreen devices.  Too cool!

5)      CU8575 Soundshifter HeadphonesCU8575_Red,%20White%20and%20Black_Large[1]

  • Want this year’s coolest gift for all of the ‘gearheads’ on your shopping list?  Try the innovative, fun and fully adaptable Soundshifter Headphones.  Showing up on all the cool trending lists everywhere!  And here’s a secret; they work just as well for all the regular ‘civilians’ on your shopping list, too!

Step Into Our Kitchen – Secrets of the Debco Website Revealed!

ChefCOmputerThe other day I was watching a Master Chef preparing the classic French sauce, buerre blanc. She added a cup of white wine, half a cup of white vinegar and two minced shallots to a sauce pan, and then reduced it to a syrup. At the last moment she removed the pan from the heat and, taking a favourite stainless steel whisk, began to add small pieces of cold butter. She did this very carefully, making sure each piece was fully incorporated before adding the next, eventually adding a full pound of butter into the emulsification. A few seared scallops and a simple garnish later, and voila; a dish deserving of the title ‘haute cuisine’. She insisted that one must use the best of ingredients, the right tools and must always employ the proper techniques. In this manner, one could always assure the success of this simple, yet sublime, dish.

It occurred to me that this philosophy holds true under most circumstances in life. For those of us in the Promotional Products industry it is all about the best of product solutions, the right application of that product for the right client, and the proper offer or pitch to bring it all together. This is our recipe for success, and it is with this foremost in our minds that we approach the evolving design of one of our most powerful and essential tools, the Debco website.

But like all things – whether they be ingredient, technique or tool – what is most critical is understanding how to use the website to its best potential. Allow us to give you a little ‘peek into the cupboards’, so that you may create your own perfect recipe for success.

DISCOVER YOUR ‘INGREDIENTS’ – FAST AND EASY PRODUCT SEARCHING

1) Search Bar
SearchbyColour
You know you can use the search bar in the top right corner of the website to search by name or SKU, but do you know you can search by other criteria too? For instance, let’s say you’re doing a program for a major conglomerate with a world famous blue logo. Simply type your colour into the search bar and in mere seconds you will be presented with hundreds of product solutions. Too many products? Feel free to refine your search further, as in “Blue silicone” or “Blue silicone mug”.¬

Is the size of the drinkware important? Type in your size requirement, as in “500 ml” or “16 oz”. What about materials? “Ceramic” works. So does “cork”, for that matter. Type in “football” for an NFL or CFL themed event. Or “non woven” or “eco” for ecologically sensitive campaign. You’ll be surprised at just how powerful our search engine can be!

SearchbyPriceIs price point the all-important factor? Use the price search boxes. Type in the quantity you need, and then the price range from low to high.

2) Products PageProducts

By far and away our most popular page on the website, and for good reason. Here products are grouped into logical, oft-used categories. You’d expect to find “Totes” and “Drinkware”, but did you know you’ll also find products suitable for a “Direct Mail” campaign?

How about exploring some of our special collections, like the Amber, Borlack or Vision Collections. Have a VIP client that demands only the best in products and packaging, perhaps for a special employee incentive program? Try our Black Label Collection; premium gift-sets in elegant packaging.

3) Product Details

Once you’ve zeroed in on your product you’ll find that there is a wealth of information available for it. Each comes with its own detailed product description, including product dimensions and available imprint areas. Clicking on the product picture will bring up a larger image for you to view, but if you require a hi-res version (300 dpi, suitable for any digital or print project) it is available under the “Imprint List” and “No Imprint” tabs, at the end of the pricing grid.

DebossChargeThe “Decorating Info” tab will feature all of the options available, including the essential details like set-up and run charges. Of particular note to those interested in our Debossing option is the “Calculate Debossing Charge” function, which will quickly and easily calculate your Die Charge.

You can quickly check stock levels on the “Check Stock” tab, and find out how quickly you can get it in the “Delivery” tab. Of special note to those interested in our NOW! and Fast Forward service are the icons beneath the product description. Hovering over these buttons will bring up the maximum quantities available for rush delivery.

TOOLS FOR THE TASKS – HELPING YOU FIND THE BEST POSSIBLE DEALS

1) Deals Menu

DealsIt has never been more important than today to find ways to help your clients stretch their promotional buck to the absolute limit. Our “Deals” menu can help you to do just that. Here you will find a plethora of special opportunities to take advantage of, with products on final runs. The quantities are limited and will not be restocked, so once these are gone they are gone forever, but because of this there are some real gems available here. And these are not hidden gems, either. You’ll find them in well-organized categories that will make finding your bargain a breeze!

2) Market Price CheckMarketPriceCheck

At Debco we know that finding the right deal can be an exhausting process, so we want to do all we can to help. We take the guesswork out of promotional buying by keeping an eye on the competition 24/7, assuring that you will always find the best possible price without all the running around. Market Price Check is regularly updated, and should be bookmarked for instant access.

3) Tools MenuToolsMenu

Once you’ve found your products there are additional tools available to help you organize them. The “Email this page” option will allow you to easily do just that, while the “Printer-Friendly” option removes all unnecessary decoration to make hard copies clean and compact.
We also provide “Recently Viewed” and “Related” sections, to help you not only remember where you’ve been, but also where you might want to head in the future!

4) Virtuals

Virtuals1One of the most powerful sales tools you can find on the website is our “Virtuals” option. This allows you to take a high-resolution image of a product and add the logo or text of your choosing. Now you can see what the final product might look like in only a few minutes. Clicking on the “Virtuals” link on the “Imprint” tab of your product brings up a pop-up of the virtuals engine.Virtuals2

Logos are supported in a wide range of file types, including JPG, GIF, PNG, TIF or PDF. The Add Text option is flexible and intuitive, giving you colour, font, size and placement options (by default sized to the standard imprint location). You may even alter the perspective of the logo or text, if you desire.
Save it, or send it along. Add it to a flyer or a portfolio (with a registered account). It’s all there!

5) Mobile Site

MobileFor those of you who prefer a more mobile friendly version of the website, you can get it from the link at the bottom of any page, as shown here:

Much of the functionality of the website is there, but in a version that fits snugly into your pocket. Consider it Debco on the go!

TRIED AND TRUE TECHNIQUES – MARKETING TOOLS AVAILABLE TO YOUMarketingTools

1) Flyers

If you’ve been in the Promotional Products industry for any length of time you have come to know the ubiquitous product flyer only too well. Whether in print or electronic form, it’s the established medium that fits easily into everyone’s comfort zone. We love our flyers here at Debco, and love to share them even more. Most of these flyers are available to you in an end-user friendly format, ready for personalizing with your logo.
Make sure you’re signed up to our e-flyer program so that you know the moment we have a new flyer available!

2) Blogs

Need to make your point to a client? Some inspiration? A unique product idea? Some insider information? We author our blogs with your needs, wants and interests in mind. Whether we’re waxing philosophic, extoling the virtues of a new product line, or trying to help bring perspective to the ever-changing Promotional Products industry, you can be sure there will be something valuable to take away from each one.

3) Articles

What do you do when a client asks a sticky question about ecological sustainability? No problem! You have a wealth of Eco articles at your fingertips in our “Articles” section. In fact, there is so much information here that you can easily build an entire Green campaign, particularly when you remember that we feature over three hundred Eco friendly products!

4) Personalized Virtual CataloguePersonalizedCat

Want to create your very own 300+ page catalogue in just a couple of minutes? Click the link on the main page of the website and you can do just last. Sign up for an account, enter your contact info, upload you logo and you’re done.
Your logo on the cover, with hundreds of beautifully laid out product solutions behind it. What could be easier?

5) Social Media links

The first phone call was made over 130 years ago. The first computerized fax board was produced in 1985. By the mid-nineties email had become an essential business tool. Now, with the new century being already more than a decade old, social media has emerged as the newest mass communication tool. Is it as revolutionary? Perhaps not. But one thing is for sure; there are more than a few multi-billion dollar companies – from internet giants to telecommunication multinationals – who are not only pushing social media as an essential tool, but have mortgaged their future upon its success. What other reason is there to buy a ‘smartphone’, really?

Like it or loath it, Social Media has done a fantastic job of not only making itself relevant, but to many millions of people and businesses, absolutely essential. Why?
Because Social Media is all about instant networking. Facebook, Twitter, et al. have built systems in which billions of people can be connected in an instant and they have provided that system to people and businesses for free. Most of the really hard work is already done. People are asking to be engaged, they are inviting content delivery. All you have to do is provide something interesting.

At Debco we strive to provide much of that interesting content for you. Much of the time we find that our partners get huge wins simply from sharing the content we have created for them. Yes, it can be that easy.

You need not become a Social Media guru for it to be useful. The lion-share of our Facebook ‘Fans’ receive content from only a handful of ‘Fan Pages’. It’s the fastest possible way we can inform people of the latest happenings at Debco, including time- and quantity-limited deals. Proof? Our Facebook deals have moved as many as 100,000 units in a single month.

It’s all there for the taking.

Here’s how to get started: http://www.ehow.com/how_2081063_set-up-facebook-account.html

Tactile Tactics

Promotional Products with Great Feel

I remember the feel of the leather.Baseball Glove

There are voices calling my name.  I look in for the sign, nerves making me chew a stray end of lacing, the mild salty taste somehow reassuring.

I nod, feeling for the seams that interrupt the otherwise smooth surface of the ball, and tighten my grip.  My lips brush the back webbing of my glove in a last, silent prayer to the gods of softball.  Then muscle memory takes over and the pitch slips from my fingers…

That night I’m lying in bed.  My eyes are open and I’m looking across the twilight-lit room at the shiny trophy that has taken its place of honour on my chest of drawers.  I smile, reach out and pat the baseball glove that lays beside me on the pillow, sharing comfort in the spoils of victory, my twelve year old mind unaware and uncaring of the logistical follies of anthropomorphizing such commonplace objects.  For now we will savour the day, and I will drift off into sleep with the feel of soft leather under my fingertips and the resounding echo of ‘strike three!’ in my mind.

There are physical items like baseball gloves living in all of our memories.  Things that remind us of special victories, happy moments and the people special to us in our lives.  Think of the toddler on unsteady legs, a firm grasp on an oversized teddy bear despite its impediment to forward progress.  The feeling of jeans fresh and warm from the drier, or of snuggling the blankets up to your chin on a cold winter night.  These kinds of physical items make an indelible mark in our memory, through a phenomenal called Tangible Sensory Recall, and form the cornerstone principle of the Promotional Products industry.  Studies suggest that 3 of 4 people who receive a promotional gift remember the brand up to a year after they have received it.  Strong tactile sensations make a lasting impression, and exponentially increase the efficacy of any advertising campaign.

With that in mind we have chosen four products that we feel best represent that idea of that ‘Tactile impact’, and give your customers the opportunity to impart a little unwitting nostalgia of their own upon their future fans.

CU6356 – TOUCH SCREEN GLOVESTactileProducts

A one size fits all, acrylic with conductive fibres, universal fived-fingered touch screen glove.  Think warm and cozy walking the dog in the snow, all the while in touch with the world around you through your smart phone.   Compatible with most touch screen devices: iPhone, iPad, iPod Touch, Android phones, etc.  Ideal for our fabulous Perfect Print decorating technique, with multiple options on location.

KP8156 – ICE ROCKS

A tactile titillator!  Gorgeous soapstone feel and design.  When placed in the freezer for several hours, can be placed in any drink to chill without any dilution.  Perfect for those rare, smoky-smooth single malt scotches that should never see sight of water!  Comes in its own container, with a mesh bag inside, with Decal and Pad Printing options available.

CU8226 – WIRELESS BLUETOOTH® STEREO HEADSET

Combine the feel of this perfect ergonomic design with the sensation of superior sound, and affect your clients in two powerful ways.  Adjustable headband makes for supreme comfort.  Built-in microphone allows you to make and receive calls from your cell phone.  Connect wirelessly to your Bluetooth® enabled devices (computer, cell phone, etc.)  3 hour charge time for up to 10 hours of music, 250 hours standby or 11 hours talk time.  Perfect for Pad Printing decoration, with options for colours and locations.

PK4005 – GLASS BOTTLE GIFT SET

The smooth, elegant feel of glass.  Remembered in old Coke bottles, milk bottles, and favoured drinking vessels of days gone by.  This gift box gives you the best of both single- and double-walled glass bottle options, for cold and hot beverages, respectively.  Includes an elegant gift box and a silver, satin-finished coloured pull bow.  Decorating options are not listed on the website, but I’m thinking must be Screen Print, Aqua Mark or Pad Printing.

Other ‘tactile products’ suggestions:

WK6623 WINE BOX  (wood, leather)
CB747 | COOLER CHAIR   (comfortable, cool drinks)
DA8382 | 500 ML. (16 OZ.) STAINLESS STEEL DESKTOP MUG  (solidity of stainless steel, comfort of vinyl grip)
E3635ORGANIC TOTE BAG    (Great touch and feel, eco friendly)
KP6930 | BAMBOO SERVING SET  (great feel of bamboo, light but strong, eco friendly)
BL5272 | ZIPPERED NOTEBOOK PORTFOLIO  (Premium bonded leather, great feel to debossing technique)
SC550 | SEAT CUSHION  (cushy, bring comfort anywhere)
RP6847 | RECYCLED CARDBOARD NOTEBOOK  (great feel to recycled cardboard, debossed logo)
SB8016 | SILICONE COIN PURSE  (unique and memorable silicone feel)
MK3105 | SIX PIECE MANICURE SET  (a manicure as a tactile experience)
M3008 | NECK PILLOW   (soft, comfortable, portable luxury)
GP3482 | FOUR PIECE CORKSCREW SET  (a variety of great feels, wood, metal and glass, solid memorable weight)
GP4737-C | FLURRY FLEECE SET   (Soft fleece feel, warm and cozy)
CP4254-C | AUTO TRAVEL BLANKET   (soft, warm)
AL4749-C | ALUMINUM BRIEFCASE   (Sturdy, protective)

TELL US WHAT YOU THINK!

Do you have suggestion for a great tactile product from our catalogue?  Get involved in the conversation and leave a message below.  We would love to hear from you!

10 Product Ideas for Direct Mail Campaigns

Have you ever heard of Lumpy Mail?

If you have, you’re a direct mail rock star and we applaud your promotional prowess! If you haven’t, don’t worry, I hadn’t heard of it either until a little while ago, so let’s join the rock stars and learn a little bit more.

10 Product Ideas for Direct Mail CampaignsSimply put, lumpy mail is a direct mail piece that has “an unexpected bulk”. This bulk is used deliberately to inspire curiosity among its recipients, with the goal of inciting higher open and response rates.

Branded promotional products represent a tremendous opportunity to increase the response rate of your direct mail piece. In fact, according to Statistics Canada, “89% of…[polled]…Canadians are likely to open an item that comes in the mail if it looks interesting or intriguing.” The following list is comprised of 10 products that are ideally suited to creating lumpy mail. To generate a real impact, remember to choose a product that fits well with your message, and always remember to include a clear call to action.

1. Stationery | CA8423 Recycled Cardboard Pivot Pad & PE4895 4-in-1 Pen Set
2. Auto Accessories | CP4879 Anti-slip Car Electronics Mat & CU4906 USB Car Charger
3. Technology | DA6561 Anti-Slip Electronics Holder & PE8248 Mini Stylus
4. Business Accessories | BL3669 Card Holder
5. Lunch Bags/Cooler | NW5779 Lunch Bag
6. Drinkware | WB8314 Folding Water Bag
7. Tote Bags | NW4060 Folding Tote Bag
8. Healthy Living | PD4962 Pedometer
9. Around The Home | V7294 Folding Vase
10. Travel | PL1922 Luggage Tag

10 Product Ideas for Direct Mail CampaignsUsing branded promotional products to create lumpy mail has proven to be an effective way to increase the response rates of your direct mail campaigns. Think back to mail that you have received; were you more likely to open the lumpy mail first?

To continue this discussion and brainstorm more ideas, please contact your Account Manager, Sales Representative, or leave a comment below.  For more information about the products listed above, please click here.

Read the entire Canada Post Report on Direct Mail here.

A Distinctive Business Gift Idea Under $30

PK2003 Ice Rocks Gift Set Black Label Collection Of the many new gift ideas to emerge this season, few have managed to make a greater impact than the PK2003 Ice Rocks Gift Set. This popular gift set features two low-ball glasses and six soapstone ice rocks, as well as a mesh pouch to house the rocks when they’re not in use.

What makes this set such a distinctive gift is the use of soapstone, a naturally occurring rock, consisting largely of talc, which is known for its ability to maintain a cool temperature for lengthy periods of time.  Unlike ice cubes, soapstone rocks will not dilute your drink or overwhelm its character with a biting chill. Soapstone is also non-porous, so it will not leave an odour or a taste that could tarnish the flavour of your drink. PK2003 Ice Rocks Gift Set | Black Label Collection | Debco

This cool and contemporary gift set is an ideal option for those “have everything” people on your list. Whether you are rewarding employees or thanking clients, the Ice Rocks Gift Set is sure to impress!

Packaged in a stylish black gift box with a silver bow, the PK2003 Ice Rocks Gift Set can be purchased for under $30!

The price of this gift set includes your logo imprinted on both glasses. We recommend using Laser-Like to add even more value! Laser-like is our latest decorating method that creates an elegant impression. This upscale option closely resembles the subtle look of engraving, yet it adds no additional cost!

INSTRUCTIONS ON USE AND CARE

  • Rinse rocks before first use, then place in your freezer until they reach desired coolness
  • Add two or three rocks to your glass
  • Pour your drink of choice up to the height of the rocks
  • Allow the drink to sit for a few minutes, then enjoy
  • After use, rinse rocks and allow them to air dry before returning them to your freezer
  • Ice Rocks should be washed by hand; they are not dishwasher safe
  • Do not attempt to chew, eat or swallow the ice rocks. Keep out of reach of children

KP8156 Ice Rocks Kit

BREAKING NEWS: Now you can purchase the ice rocks separately. KP8156 features six ice rocks in a clear container that can be decorated with your logo or a short personalized message. Click here for more information about this scaled down option.

For additional product information, or to check stock availability, please contact your Sales Representative, or leave a comment below. FYI – stock of the gift sets will be replenished the first week of December.

CM8414: A King Among Mugs

CM8414 15 OZ. Two-Tone C-Handle Promotional Ceramic Mug

It’s not often that we dedicate an entire post to one mug, but in the case of the CM8414 Two-Tone Ceramic Mug, it’s entirely warranted. Introduced in the Fall of 2012, just in time for corporate holiday sourcing, this unassuming mug turned out to be the sleeper product of the season, and a true king among mugs!

DETAILS

  • At a whopping 15 ounces, this isn’t a mug for the faint-of-heart coffee sippers – this is a mug for coffee gulpers!
  • Most identifiable of its characteristics is the burst of interior colour – choice of colours include: Red, Blue, Black, Brown, or all White
  • A white exterior means that you can easily maintain your branding standards, yet the splash of interior colour emphasizes your corporate colours and adds to the perceived value
  • Take a walk on the wild-side and try printing along the handle for a twist on traditional branded mugs!

APPLICATIONS

  • Skip the generic mugs and breed better brand culture in the office with your own branded mugs in staff rooms/kitchens and boardrooms – it’s also an environmentally friendly alternative to disposable cups
  • This versatile mug makes an ideal gift or giveaway product for trade shows, special events, contests and incentives
  • Use branded mugs as place settings at conferences and meetings – this large mug will be especially appreciated at early morning meetings when a serious injection of caffeine is in order!

TIP: Order larger quantities to reduce your per-unit cost and increase the value of your investment. Besides, it’s smart to keep extra promotional items on hand for unexpected or last-minute opportunities.

CM8414 15 OZ. Two-Tone C-Handle Ceramic MugFor what is only a nominally higher price, the CM8414 Two-Tone Mug has a quality and perceived value that far outweighs similar, smaller, single-toned ceramic mugs. How much is your brand worth? Do you consider it a worthy investment to spend slightly more for a superior product?

For more product information, or to learn about the plethora of decorating options available for this mug, leave us a comment below or contact your Sales Representative. Click here to see our full line of ceramic mug options.

Laser-Like for Promotional Drinkware Products

Laser-Like Decorating Method for Glass and Acrylic Drinkware Promotional Products

You’re probably wondering what Laser-Like means. As its name implies, Laser-Like is exactly what it claims to be; a decoration method that gives the impression of laser-engraving. Pretty simple, right?!

Better yet, with Laser-Like you get the elegance of engraving for the price of screen printing! Using a frosted colour effect, matte ink is applied directly onto the product’s surface using the traditional screen printing technique. The result is an elegant impression that closely resembles the subtle look of engraving.

  • Applicable Products | Available on most Glass, Acrylic and Eastman-Tritan™ drinkware styles. Check individual styles to confirm availability
  • Production Time | Regular turn around time is 5-7 business days after art work approval. But it is also available for FastForward, 1 Day and 3 Day rush services
  • Care Instructions | Laser-Like is durable, scratch-resistant, and dishwasher-friendly. Please ensure that the product you decorate is also dishwasher-friendly
  • Restrictions | In order to achieve the desired effect, Laser-Like is only offered on clear transparent drinkware styles

Laser-Like Decorating Method for Glass and Acrylic Drinkware Promotional ProductsLaser-Like is a subtle decorating option that exudes style and elegance.This is an excellent choice for business promotional products and special events, or more simply, for those who like to add a dash of luxury to each day.

Click here to view all of the drinkware options available for Laser-Like. More styles will become available as our drinkware line expands through the new year.
As always, we remind you that you only get one chance to make a first impression. Make it count with memorable promotional products!

10 Gift Ideas Under $10

Once again, the Holiday season is quickly approaching, and you undoubtedly have a long list of gifts to buy. As you set out to find the perfect gifts, remember that you don’t have to break the bank for a meaningful gift. With that in mind, we’ve created a list of 10 great gift ideas that are all $10 or under!

10 Gift Ideas for $10 or less

KC8201 Executive Key Chain | With a terrific price point, this sleek key chain is bound to be perceived well among its recipients. Customize the black gift box with your logo for an added boost of value!

CM8414 Ceramic Mug | This over-sized ceramic mug was made for sipping a hot drink on a cold day! Fill it with specialty hot chocolate pouches, herbal tea bags, or even a bag of chocolate covered coffee beans. Finish it off with some cellophane and ribbon for a gift that’s a real sweet treat!

CP3576 Ice Scraper Mitt | This gift idea is a real life-saver in colder climates. The Ice Scraper Mitt features a water-resistant glove with a fleece lined interior, and a 4.5″ ice scraper blade. Give the gift of a “helping hand” this season!

TO5042 Holiday Wine Bag | This single bottle wine tote has a laminated metallic finish that adds some holiday sparkle. Pair it with a bottle of wine, and you’ve got a spirited holiday gift that will be appreciated!

DA4816 Stainless Steel Travel Mug | It’s common to travel a significant amount during the holidays. Make those trips more comfortable with a warm beverage in this ultra hip stainless steel tumbler!

PE8373 Touch Screen Stylus Pen | You will find tech items at the top of most wish lists this year. The Touch Screen Stylus is a budget-friendly tech accessory that is a true gift worth giving!

CU4906 USB Car Charger | The ultimate stocking stuffer! This single port adapter charges almost any device that relies on USB power, including cell phones, laptops, tablets, and more.

CO8397 Coaster Set | Sleek and contemporary, these black/grey coasters are a stylish, yet practical gift. Recipients can use them in the boardroom or around the home!

DA8321 Double-Walled Tumbler with Candy Cane Straw Nothing says festive like candy-cane inspired straws. Fill these popular tumblers with candy or chocolate for an extra sweet treat!

DA4739 Sticky Note Organizer | This handy product features a selection of sticky notes and sticky flags, as well as a two-year calendar. It’s a fantastic desktop piece, and it’s sure to keep you top of mind all year long!

Each of these suggestions is available to be customized with your corporate logo. However, you may want to forgo your logo in favour of a holiday message, or a simple “thank you”. For more information about these products and other holiday gift ideas, contact your Sales Representative or reply directly to us below. Happy Holiday shopping!

Making Sound Waves | Bluetooth® Subwoofer Speaker

DEBCO CU6338 Bluetooth Subwoofer Speaker Smartphone Accessories Apple Accessories Promotional Products

CU6338 Bluetooth® Subwoofer Speaker | Available in Red, Silver, and Black

Bluetooth® technology continues to reign supreme in wireless connectivity. With the ability to be linked to most smart phones, MP3/MP4 players, notebook computers, tablets, and other smart devices, we’ve witnessed a massive swell in the demand for Bluetooth® accessories, most notably, speakers. We’re making our own “sound waves” this season with our portable, rechargeable and completely WIRELESS Bluetooth® Subwoofer Speaker!

CU6338 Bluetooth Subwoofer Speaker diagram debcoThe CU6338 is acoustically built for superior sound quality whether it’s used around the home, in the office, or as a travel accessory. With a range of listening and operational options, versatility is the cornerstone of this product. Simply plug in your headphones for a more intimate sound experience, or go completely wireless and take advantage of the extra loud bass effect. You may also want to use it to add an extra boost of sound to your weekly conference calls. Simply link the speaker to your smart phone and enjoy crystal clear speakerphone clarity.

But wait! It’s more than just a speaker. You also have the option to play music directly from your MicroSD card. Simply plug your MicroSD card into the speaker and it will play mp3/wma music files without a Bluetooth® enabled device.

Other Distinguishing Features

  • Unit Size: 2.375″ Diameter x 2.125″ H
  • Bluetooth® Distance: 15m
  • Frequency Response: 60Hz- 18 KHz
  • Output Power: 3W
  • Built-in Li-on rechargeable battery
  • Individually Boxed
  • Instructions Included
  • FCC Certified

One of the most appealing aspects of Bluetooth® accessories is that they’re not brand specific. In this case you don’t have to concern yourself whether the recipient of your gift has Apple or Android preferences. This benefit makes Bluetooth® speakers terrific corporate incentive prizes or holiday gifts.

You will be amazed at the sound quality of this relatively tiny speaker, and how easily it can be adapted for everyday use. To continue this discussion, contact your Sales Representative, and talk about how you can implement this trendy item into your mix!

proMOvember: Boost Your Fundraising with Moustache Mugs

Spreading awareness and raising funds for a great cause has never been easier or more fun. Rally your team and start fundraising with these crafty moustache mugs!

Movember is a moustache growing charity event that is held every November. Male participants begin with cleanly shaved faces on November 1st; they then spend the rest of the month growing their moustaches. Proudly flaunting their “Mo’s”, these men are transformed into walking, talking billboards as they raise funds and awareness of men’s health issues, specifically prostate cancer and male mental health initiatives.

Back: Mr. Poirot | Front Left: El Bandito | Front Right: The Carnie

This year we’re offering two styles of ceramic “Mo” mugs to help boost your fundraising efforts: CM816M and CM841M. Each mug comes with a one colour mustache printed on one side. Your choice of mustache styles include: The Carnie, Mr. Poirot, and El Bandito. Add your team name and/or company logo to the other side, and watch your fundraising efforts shoot through the roof!

When it comes to a cause as important as Prostate cancer and mental health issues, all contributions are deeply valued. But we’re willing to bet that a mug as fun as these will likely help you reap the big bucks!

For more details, or to simply brainstorm some fun ways to implement these mugs, please contact your Account Manager or Sales Representative. And don’t forget to send us your Mo Mug pictures! We would love to see how you put them to use.

Black Label: Corporate Gift Giving Made Easy

Debco Black LabelThe holiday season is a magical time of the year. It’s a respite from winter weather and busy schedules, when we adorn our homes and offices with festive decorations, attend parties, and exchange gifts. In fact, it could be argued that a part of that magic is the excitement that comes from finding the right gift for the special people on your list.

In an effort to simplify your gift giving search this year, we have introduced BLACK LABEL, a collection of holiday gift products. Whether you are rewarding employees this holiday season, or shopping for your top clients, Black Label has you covered!

We made a point of featuring sought-after gift products that exude a high-perceived value. Rich bonded leather business gifts, dazzling drinkware options, and trendy tech items are just a sampling of the gift ideas that you will find in this year’s selection. Additionally, by including luxurious packaging for most options, we have made gift giving simple and affordable.

Debco Black Label Collection - Gift sets include: Drinkware, Technology, Desktop, Travel, Business Accessories, Kitchenware, Auto, and more!

Gift sets include: Drinkware, Technology, Desktop, Travel, Business Accessories, Kitchenware, Auto, and more!

TIP: Don’t limit yourself to traditional gift giving seasons. Why not shake things up a bit by sending your clients Thanksgiving gifts or New Year’s gifts? Or, make gift giving even more personal by sending a gift to acknowledge the anniversary of your working partnership. This creative spin is sure to set you apart from the crowd as a considerate and innovative company.

There are many reasons to give gifts; perhaps it’s to say thank you, to demonstrate your affections, or to simply say that you care. No matter what your reasons may be, look to Black Label for simple sourcing and affordable, yet elegant, gift sets!

Stay tuned for a more in-depth look at some of the Black Label gift sets in the coming weeks. Click here to review the full Black Label Collection.

The Ultimate “Other” Bag

TO6624 Tote Bag TO6354 Tote Bag What do these celebrities have in common? Like many men and women, they have all been seen around town sporting Longchamp’s collection of Le Pliage tote bags. Renowned for its simple lines and understated elegance, Le Pliage has been on trend since 1993, effectively transcending time and fads. Paying homage to the massive appeal of these classic totes, we borrowed elements to create our own chic line of folding totes, TO6624 and TO6354. With a large blank canvas, this bag lends well to custom imprinting, thus making it an essential marketing tool for Fall/Winter 2012! Continue reading

The Eco Can: Socially Responsible Drinkware

It’s retro, it’s kitschy, it’s cool…but most of all, it’s socially responsible. Meet the DA8288 Eco Can; this season’s most talked about new product.

When this product was launched in September 2012, it was met with an incredible response. Buyers from across the country flocked to see the Eco Can! Let’s learn more about what makes this product so special.

DA8288 DEBCO Eco Can drinkware promotional product

While it may resemble a tradition pop can, the Eco Can couldn’t be more different. It is produced using Polylactic acid (PLA), which is a thermoplastic aliphatic polyester derived from renewable resources, such as corn starch. Products made from PLA are BPA free, non-toxic, and its CO2 emissions (during manufacturing) are significantly less than those from petroleum based plastic. But most importantly, PLA is compostable, which means that it starts to biodegrade within 20 – 50 days after planting it in acidic soil.

DA8288 DEBCO Eco Can drinkware promotional productFEATURES:

  • Holds 280 ML (9.5 OZ)
  • BPA free
  • FDA Compliant
  • Dishwasher & Microwave friendly
  • Pre-printed on back as shown
  • Reusable tab can be opened and closed
  • Top lid screws on/off for easy refilling and cleaning
  • Double wall construction is suitable for warm and cool contents Continue reading

Silicone Promotional Products: A Vibrant and Versatile Choice!

Did you know that the first person to walk on the moon was wearing silicone boots? Or, are you aware that silicone is used in the housing, electrical, medical, and automobile manufacturing industries? Despite its functional past, silicone has transformed into the ultimate material for fashion accessories in 2012.

Continue reading

Bluetooth® Sportsband Headset: Supersonic Sound!

Of the many technology accessories to be launched in the ad-specialty industry this year, the CU8226 Bluetooth® Stereo Headset is a true head-turner! With its sleek design, rich sound experience, and competitive pricing, this contemporary headset is value-laden. So what are you waiting for? Bid adieu to those pesky wires and continue reading for specific product features and information.

With a decidedly retro appeal, the CU8226 headset takes its cue from an old-school style of headphones made popular in the 80’s. The sports-band wraps around your head and feature on-ear speakers that lend a lightweight and comfortable design for all-day listening.
Despite this retro homage, its high-tech features and terrific sound quality could not be more current.

SPECIFICS

- Flexible overhead band with rubberized underside band for grip
– High integrity, light-weight construction
– Aluminum size adjusters and heavy duty ball-pivoting earpads

COLORS: Black, White, Red
IMPRINT AREA: Side above earphone, 0.75″ W x 1.75″ H
TYPE: Bluetooth 2ch Stereo Audio Headset
BLUETOOTH® VERSION: V3.0+EDR
RANGE: 33 FT/10 M
FREQUENCY RESPONSE: 2.4 GHz
IMPEDANCE: 32 ohm
TYPE: On-Ear Style
MUSIC PLAY TIME: up to 10 hours
TALK TIME: up to 11 hours
CHARGING TIME: 3 hours
INPUT: DC: 5V/180mAh

Located on the right earphone, you will find a number of media buttons. From this panel you are able to perform the following functions:

  • play/pause music from your Bluetooth® enabled device
  • accept incoming calls or toggle between tracks with the touch of a button
  • vary volume up or down via high quality speakers

Due to the pervasive use of smartphones and other mobile accessories, this product can be used for a large variety of audiences and applications. Suggested audiences include sports/fitness enthusiasts, teams/leagues/gyms, college/university bookstores, gamers, technology buffs, and so much more!

How will you use them? We’d love to hear your creative case studies!

Please contact your Account Manager or Sales Representative to learn more about this product and other similar technology accessories!

5 Buzzworthy Trade Show Giveaways

Recognize that giveaway items serve as silent ambassadors, reinforcing your Expert Identity – choose them carefully!” – Susan Friedmann

Once again, trade show season is right around the corner. Of the many tasks that require completion prior to a trade show, one of the most daunting is selecting a giveaway that will generate buzz. In an effort to jump-start your search we’ve compiled a list of our most sought-after trade show giveaway options. Among these five categories you’ll find ideas that will fit your budget, strengthen your strategy, and impress your customers!

5 Popular Categories of Trade Show Giveaways

Promoting a Healthy Workplace

Have you been considering a health initiative for your workplace? If you have, you’re certainly not alone. According to The New York Times, a group of researchers have found that the modern workplace is a growing culprit in the obesity epidemic. In fact, a job that requires only light activity translates to an average decrease of 120 to 140 calories a day in physical activity.

This new emphasis on declining workplace activity represents a real opportunity for employers to encourage their staff to make healthier choices in the office. With that in mind, we have found some easy ways for you to incite action among your team.

H2-Clean

The proliferation of reusable drinkware throughout the past few years has been nothing short of staggering. There was a time when water bottles were reserved exclusively for use on sports fields, in arenas, and at the gym. Today, you’ll find water bottles everywhere; including in the car, at the office, in shopping centres…you’ll even find them used around the home and while abroad on vacation. Reusable water bottles are no longer thought of as sports accessories, but rather, lifestyle accessories.

Shape Magazine’s recent article, “Cleaning Your Reusable Bottle“, notes that although reusable water bottles are the better option, they are still prone to bacteria build up like their disposable counterparts. Drawing from that article, we’ve listed 4 simple suggestions to help keep your reusable water bottles clean and healthy to use. Continue reading

Survey Says: 85% of Your Clients Prefer Canvas Bags

In July 2011, the Advertising Specialty Institute (ASI) launched a comprehensive study among end-users and end-buyers to compare opinions regarding ad-spec usage and preferences.

One of the highlights to emerge from this report is the apparent disconnect in terms of bag/tote material preferences. Continue reading