A broader look at the #trends affecting our lives, our work, and our world.  Here’s how promotional products fit naturally into our dynamically changing lives, uncovering the opportunities to fill our evolving needs; all while living in harmony with the world around us.

1. #Trending – The Minimalism Movement

In the Netflix series “Tidying Up,” Japanese organization specialist and author Marie Kondo helps people pare down clutter and create more orderly spaces. But why is the series so popular, and what does the Kondo movement – and the minimalism trend in general – mean in the grander scheme of things?

Product concepts that work in the spirit of this #trend…


Sable Wireless Speaker Lantern
(click here)

Velopa Tote/Messenger Bag
(click here)

  • Owning less
  • Replace two pieces with one
  • Multi-function unit
  • Serves dual roles
  • Minimalist design
  • Expands to serve larger tasks


2. #Trending – Reduce Your Waste

A “zero-waste lifestyler” is someone who actively reduces their waste consumption. They usually plan meals in advance to avoid convenience packaging and ensure they always have a reusable water bottle, coffee cup, straw, and carry bags on hand to actively refuse disposable items…
Product concepts that work in the spirit of this #trend…
  • Reduce plastic waste
  • Replaces single-serve yogurt containers
  • Plastic straws and sea life don’t mix!
  • Replaces single-use straws
  • Eliminates plastic bags
  • Earth friendly cotton material
Fun Stuff for May
There is some cool stuff happening outside of our industry that could interest you, you friends, or your best clients. These #trends could influence your next project!


Seasonal #Trend ALERT
Not only are these best-sellers for the spring/early-summer but they’re also showing excellent sales growth, indicating hot new demand & popularity.

* growth shown is over same period last year
Seasonal #Trends In The HPG Family
Not only are these best-sellers for the spring/early-summer but they’re also showing excellent sales growth, indicating hot new demand & popularity.
What are you seeing?  Please share with us…
These are just a few of the #trends we see from our view, but we’d love to hear what you’re seeing out there!  Let us know in the comments below…

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