THE 2019 Spring #TREND REPORT

 

A broader look at the #trends affecting our lives, our work, and our world.  Here’s how promotional products fit naturally into our dynamically changing lives, uncovering the opportunities to fill our evolving needs; all while living in harmony with the world around us.
 

1. #Trending – The Minimalism Movement

In the Netflix series “Tidying Up,” Japanese organization specialist and author Marie Kondo helps people pare down clutter and create more orderly spaces. But why is the series so popular, and what does the Kondo movement – and the minimalism trend in general – mean in the grander scheme of things?

 
Product concepts that work in the spirit of this #trend…

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957be469e16e8229058fab6aae2321e4018103c2574614602e18eab233f29418034b41ad7937c49c2121ebdb8e06b299b588a2141e1382345150fc036638f5b1
6de85da438fac74e6d2063fc50e7983939fb60fb5f65a8b4b8ccb7c625d0ffb0bf7a7bd8311b3b81f203df18d963095a2885661b90ce7b7d230e8f233f7ee89d

CU9527
Sable Wireless Speaker Lantern
(click here)

TO9488
Velopa Tote/Messenger Bag
(click here)

  • Owning less
  • Replace two pieces with one
  • Multi-function unit
  • Serves dual roles
  • Minimalist design
  • Expands to serve larger tasks

 

2. #Trending – Reduce Your Waste

A “zero-waste lifestyler” is someone who actively reduces their waste consumption. They usually plan meals in advance to avoid convenience packaging and ensure they always have a reusable water bottle, coffee cup, straw, and carry bags on hand to actively refuse disposable items…
 
 
Product concepts that work in the spirit of this #trend…
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  • Reduce plastic waste
  • Replaces single-serve yogurt containers
  • Plastic straws and sea life don’t mix!
  • Replaces single-use straws
  • Eliminates plastic bags
  • Earth friendly cotton material
 
Fun Stuff for May
 
There is some cool stuff happening outside of our industry that could interest you, you friends, or your best clients. These #trends could influence your next project!

 

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Seasonal #Trend ALERT
 
Not only are these best-sellers for the spring/early-summer but they’re also showing excellent sales growth, indicating hot new demand & popularity.

* growth shown is over same period last year
 
 
Seasonal #Trends In The HPG Family
 
Not only are these best-sellers for the spring/early-summer but they’re also showing excellent sales growth, indicating hot new demand & popularity.
 
 
What are you seeing?  Please share with us…
 
These are just a few of the #trends we see from our view, but we’d love to hear what you’re seeing out there!  Let us know in the comments below…

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